<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
<channel>
  <title>Rishi Jain — research notes for Indian D2C founders</title>
  <link>https://rishijaincmo.com/blog/</link>
  <atom:link href="https://rishijaincmo.com/blog/feed.xml" rel="self" type="application/rss+xml"/>
  <description>One trending thing per note, examined properly, numbers with sources, and a prescription a Rs 1–50 crore brand can act on Monday.</description>
  <language>en-in</language>
  <item>
    <title>ChatGPT ads in India in five minutes: should a D2C brand spend Rs 725 a day?</title>
    <link>https://rishijaincmo.com/blog/chatgpt-ads-india-d2c-5-min/</link>
    <guid isPermaLink="true">https://rishijaincmo.com/blog/chatgpt-ads-india-d2c-5-min/</guid>
    <pubDate>Thu, 03 Sep 2026 15:05:00 +0530</pubDate>
    <description>The five-minute version for a founder deciding a budget: seven visuals, one calculator, the four gates to pass before opening the account.</description>
  </item>
  <item>
    <title>ChatGPT ads in India: what Rs 725 a day actually buys a D2C brand</title>
    <link>https://rishijaincmo.com/blog/chatgpt-ads-india-d2c/</link>
    <guid isPermaLink="true">https://rishijaincmo.com/blog/chatgpt-ads-india-d2c/</guid>
    <pubDate>Thu, 03 Sep 2026 15:00:00 +0530</pubDate>
    <description>Self-serve ChatGPT ads opened in India on 31 August 2026 at Rs 725 a day. The arithmetic on whether a Rs 1–50 crore D2C brand should spend it, the four gates to pass first, and the cheaper moves that come before it.</description>
  </item>
</channel>
</rss>
