The rhythm·monthly·three-month minimum·the plan, run with you
Growth Advisory
The plan, run with you. Every fortnight we look at one number and what moved it, and decide something in writing, with a named owner and a date.
Your team or your agency executes. I do not, and the price reflects that honestly.
from ₹60,000
- per month
- ₹90,000 heavier scope
- GST additional
- three-month minimum
- Locked until 1 March 2027
- No increases, no improvised discounts
Right for
- You already sell.
- Your team or your agency carries out the plan.
- One named owner answers for the number.
- B2B or D2C, manufacturer or online brand.
- Begins with a Leak Map, unless one ran in the last ninety days.
Wrong for
- Nobody on your side to carry out the plan yet. Advice alone will not move the number.
- Leather brands.
The rhythm
What a month looks like
Week 1
Strategy call
Ninety minutes. Decisions, not status.
Week 2
Scorecard lands
The one number and what moved it, reconciled. Written to be forwarded as it is.
Week 3
Strategy call
What the named owners actually did. Experiments re-ranked.
Week 4
Decision log and issues list
Everything decided, who owns it, when it is due. Plus what only you can resolve.
Quarterly
Teardown, board pack, strategy refresh
A teardown is your own site and funnel taken apart end to end. Then the five-line board summary, and the 90-day plan rewritten.
Specification
What you actually receive
Shaped with the owner, not sold off a shelf. Deliverables can be added. Published prices stay as published.
Open the full table
| Deliverable | What it contains | Frequency |
|---|---|---|
| Strategy calls | Two a month, fortnightly, ninety minutes each, with me. Decisions taken and recorded, not a status update. | 2 × monthly |
| Growth scorecard | One accountable number and the drivers underneath it, reconciled against source. Estimates labelled as estimates. | Monthly |
| Decision log | Every decision taken, the named owner on your side, the deadline, and the current status. Carried forward month to month. | Monthly |
| Experiment register | Live experiments with the idea being tested, the owner, the spend cap and the kill rule, ranked by expected effect against effort. | Monthly |
| Issues-for-founder list | The things only you can resolve. Usually people, budget, or a decision someone is avoiding. | Monthly |
| Product or SKU economics model | Contribution per product after commission, freight, returns, payment fees and GST: the honest per-product profit. For B2B, contribution per product line or per account after discounts, freight and credit days. | Quarter 1, then refreshed |
| Assortment decision sheet | Every product classed hero, challenger, tail or kill, with the working capital freed by the kills. For B2B, the same read on product lines and accounts. | Quarter 1, then refreshed |
| Pack and price architecture | Price ladder, multipacks and channel-specific pack sizes, with the order-value logic, instead of training customers on discounts. For B2B, the quotation ladder and the terms that protect margin. | Quarter 1 |
| Channel P&L and entry sheet | Marketplace, quick-commerce or distributor entry: which products, at what pack, at what contribution, and the walk-away line. | As needed |
| Dashboard specification | The metric dictionary, the twelve numbers and the ones deliberately left out, thresholds, and a one-screen wireframe. Your team builds it from a template; I define it and defend it. | Month 1 |
| 90-day strategy | The written plan, refreshed every quarter rather than rewritten every month. | Quarterly |
| Quarterly teardown and board pack | Your own site and funnel taken apart with the same method as my public teardowns, and the five-line summary with the numbers behind it. | Quarterly |
| Agency-brief counsel | Where an agency executes, your briefs reviewed before they go out, and written advice on what to demand from them. | As needed |
Format: written documents you keep and can forward. Replies between calls: next business day. Extra 30-minute call: ₹10,000, no rollover. Dashboards: the specification and thresholds, not the build.
Commercial terms
The parts people find out later elsewhere
Payment
Monthly in advance.
Minimum
Three months, non-cancellable. Below that nothing has time to work.
After minimum
Thirty days' notice, either side, no penalty.
Entry
Begins with a Leak Map unless one ran in the last ninety days. Onboarding ₹50,000, waived within thirty days of a map.
Direction of agencies
Not included. I advise you; directing your agencies is the full mandate.
Tax
GST additional.
Boundaries
What this is not
- I do not execute. No campaigns, no creative, no builds. Your people do the work. I bring the judgment and the check.
- I advise and you decide. Decision rights in writing are the full mandate, not this.
- Two scheduled calls and next-business-day replies. Extra calls are charged.
- No leather brands. A personal rule, not negotiable.
Tell me about the business first
One tap opens WhatsApp with the message written. Add a line about the business, or hold the mic and talk me through it. I read and listen to everything myself.
Most people start with the Leak Map. Onboarding here is waived within thirty days of it.
Book a free 30-minute funnel reviewYou will see the message before it sends.