Growth Advisory — from ₹60,000/month

The rhythm

What a month looks like

Week 1Strategy callNinety minutes. Decisions, not status. We do not spend it reviewing a dashboard you have already seen.
Week 2Scorecard landsThe one number and its drivers, reconciled. Written so you can forward it to your board or your father without editing it.
Week 3Strategy callSecond one. We review what the named owners actually did, and re-rank the experiment list.
Week 4Decision log and issues listEverything decided, who owns it, when it is due. Plus the things I think you personally need to resolve.
QuarterlyTeardown and strategy refreshYour own site and funnel through the full Pattern File instrument, and the 90-day strategy rewritten.

Specification

What you actually receive

Shaped with the CEO, not sold off a shelf. Every engagement here is customised to what you and your board actually need. The schedule below is the baseline I shape from — deliverables can be added to fit your situation. Published prices stay as published.

See the full deliverables schedule

Deliverables schedule Advisory · rev. 31 Aug 2026

Deliverable	What it contains	Frequency
Strategy calls	Two a month, fortnightly, 90 minutes each. With me. Decisions taken and recorded, not a status update.	2 × monthly
Growth scorecard	One accountable number and the drivers underneath it, reconciled against source. Estimates labelled as estimates.	Monthly
Decision log	Every decision taken, the named owner on your side, the deadline, and the current status. Carried forward month to month.	Monthly
Ranked experiment list	What to test next, ordered by expected effect against effort, each with the leading indicator that would prove it.	Monthly
Issues-for-founder list	The things only you can resolve. Usually people, budget or a decision someone is avoiding.	Monthly
90-day strategy	The written plan, refreshed every quarter rather than rewritten every month.	Quarterly
Quarterly teardown	Your own site and funnel run through the full evidence-grade instrument I use in public. Included, not extra.	Quarterly
Agency-brief counsel	Where an agency executes, your briefs reviewed before they go out, and written advice on what to demand from them.	As needed

Format: written documents you keep and can forward. Async: next business day. Extra 30-minute call: ₹10,000, no rollover — strategic questions belong in the scheduled calls.

Commercial terms

The parts people find out later elsewhere

See the commercial terms

Term	Detail
Payment	Monthly in advance.	—
Minimum	Three months, non-cancellable. Below that nothing has time to work and we would both be pretending.	3 months
After minimum	Thirty days’ notice, either side, no penalty and no exit conversation required.	30 days
Onboarding	₹50,000 — waived only if Advisory starts within 30 days of a Sprint close-out, while the data is still true.	Once
Direction of agencies	Not included here. I advise you; directing your agencies is the Operator tier.	—

Boundaries

What this is not

I do not execute. No campaigns, no creative, no builds. You have hands; I have judgment.
I do not own your number. That is the Operator tier. Here I advise and you decide.
Unlimited access is not a feature. Two scheduled calls, next-business-day async. Anything more is charged, because a fee that pretends time is free ends badly for both of us.
No leather brands. Personal rule, not negotiable.

Tell me about the business first

Advisory gets shaped to what you and your board actually need, so start by sending me the basics on WhatsApp — type them, or hold the mic and talk for a minute. I read and listen to everything myself, then come back with what your version of Advisory should look like. Most people still start with the Sprint — onboarding here is waived within thirty days of it.

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