B2B companies
You sell to other businesses: manufacturers, distributors, exporters, service firms.
Enquiries come in. Orders do not follow.
I check first: reply time on your last 100 enquiries, and which dealers went quiet.
Fractional CMO: a part-time head of marketing·for manufacturers, B2B companies and D2C brands (direct to the customer)·Agra, working across India
Good product, too few customers. I find the leak before you buy more traffic.
I ran a factory before I ran marketing. So I read your business from both sides of the table: the making and the selling. I measure every stage from first contact to sale, in your own records. I rank the leaks by what each one costs. Your team or agency closes them, with my brief and my check.
Book a free 30-minute funnel reviewYou will see the message before it sends.
One tap opens WhatsApp, message written. English or Hindi. No funnel yet is fine.
Your funnel is every step from first enquiry to paid order.
The audit map
What I check, from the warehouse shelf to the parcel that comes back.
- The line One line from the making to the selling, six stops, six colours.
- A station One thing I check.
- The red mark Where a leak can hide.
Finding a leak is not a mark against you. It is the place to start.
- 01
The factory
What you make, and what each product earns.
Range and pricingWhich products earn, which only move, prices across channels.
- 02
The storehouse
Where stock waits to be sold.
Warehouse and despatchStock on the shelf, how fast paid orders leave.
MarketplacesListings, fees and returns on every marketplace.
- 03
The IT department
Website, enquiries, ads. Small companies have them too.
Website and checkoutWhere visitors drop between product page, cart and checkout.
Leads and follow-upReply time and outcome on every enquiry, by source.
Ads and search spendSpend by keyword and campaign against the orders it brought.
The leak is rarely where the symptom shows.
- 04
The shipping lane
The parcel going out, and coming back.
Shipping and returnsCourier cost per parcel, delivery days, parcels coming back.
- 05
The account balance
Where the money lands, and what stays.
Payments and financeFailed payments by step, credit days, margin per order.
- 06
The founder
Who owns what, and who answers for it.
Brand, reviews and ownershipReviews, and who holds the trademark, pages, logins.
Team and agenciesWho answers for each number, how agencies are graded.
You own every account. Ads, analytics, pages and data in your name.
On the free review we pick the areas worth reading. No client's numbers here.
Who I work with
Three kinds of company. The same leak shapes.
D2C and consumer brands
Ad costs keep rising. Orders leak on the way to payment.
I check first: payment success by hour of day, and cash-on-delivery parcels that come back.
B2B SaaS
Software sold to businesses by subscription.
Trials and demos come in. Paying customers do not.
I check first: time from sign-up to the first human reply, and where trials stop.
My client work so far is outside SaaS; I say so on the first call.
How I work
How the 30-Day Leak Map runs, week by week
For a working funnel. No funnel yet: a different map, same price, below.
30 minutes, free
Free funnel review
We look at your numbers. Rough numbers are fine. Bring what you have. I say where I would look first.
You get: a straight answer. If it is not yet, you hear that plainly, and you owe nothing.
Prepaid here: ₹75,000 one-time, + GST
You pay only after the free call, once you have decided.Day 0 to week 1
Access and the numbers
Read-only access to ads, analytics, sales and payments. Twelve numbers reconciled until we both agree they are true. The 30 days start only when access is complete.
You get: the baseline sheet.
Weeks 2 and 3
The examination
The audit map areas named in your proposal, read in your records. Three rivals in depth. Every leak priced as a range. Findings call around day 21. Bad news first, said plainly and without blame.
You get: the leak report, one page on top.
Week 4, then day 45
The plan, then the pulse
The 90-day plan: three bets, the moves we back, each with an owner and a date. Your team runs it. Two weeks after handover, a 30-minute pulse check.
You get: the plan, the briefs, and a check on what the first moves changed.
No funnel yet
No funnel yet is fine
The one condition: you already sell, even a little.
Week 1
Fit check
Your customers so far: who came back, who did not, what it cost.
Week 2
Buyers and message
Who to sell to first, and what to say.
Week 3
First channels
Two or three channels your buyers use, with a test budget and a date each.
Week 4
The first-funnel map
A 90-day plan your team runs: dated tests, and when to stop each one.
Same name, same price, same 30 days.
If buyers do not yet come back, I say so in week one and the map starts there. If nothing has sold yet, book the free review anyway: I say what to do first, and who can help.
Pricing
What it costs
These published prices are locked until 1 March 2027. No increases, no improvised discounts. What you receive can only grow. GST is added to every price.
30 minutes
Free funnel review
Free
A straight answer on fit, including not yet.
Start here
The 30-Day Leak Map
₹75,000
one-time · 100% prepaid · + GST
Already selling, with a funnel or without. Same price, same 30 days.
₹75,000 is real money. That is why the first call is free.
- Twelve numbers reconciled. Every leak priced as a range, method shown.
- The audit map areas named in your proposal. Three rivals in depth.
- The 90-day plan: three bets, each with an owner, a date and a rule for when to stop it. Pulse check at day 45.
Growth Advisory starts after a Leak Map, unless one ran in the last 90 days.
The rhythm
Growth Advisory
from ₹60,000 a month
₹90,000 heavier scope · three-month minimum · + GST
Your team runs the plan. I decide it with you, in writing.
- Two decision calls a month, 90 minutes each.
- A monthly scorecard: one number and what moved it.
- Once a quarter, your site and funnel checked end to end.
The full mandate starts directly: its first 30 days are the diagnosis, billed as month one.
Two seats
Full Fractional CMO
₹1,00,000 a month
90-day mandate · renews at ₹1,50,000 · + GST
For the business that is already healthy and wants to compete.
- A mandate is a written 90-day agreement: I own the marketing decisions, budget, agencies, briefs, dashboard, season.
- Graded monthly in a board report, bad news first.
- Your team and agencies do the work. I never take on execution.
Ad spend, tools and software are yours, never billed through me.
If you are unsure which one fits, the free call settles it. I will say plainly which one you are.
Book a free 30-minute funnel reviewYou will see the message before it sends.
Fit
Who this is for, and when it is not the right step
A good fit if
- You already sell, even a little.
- Someone on your side can carry out the fixes.
- One owner answers for the number.
- Real numbers in week one. Read-only is fine.
- Decisions in writing, bad news first.
Not a fit if
Even when it is not a fit, the free call still tells you where I would look first.
- Nothing has sold yet.Take the free review: I say what to do first, and who can help.
- You want me to run ads, build pages or post content.
- You want a revenue guarantee. I guarantee the diagnosis and the dates.
- You plan to grow mainly through discounts.
- Leather brands. A personal rule.
Proof
What a diagnosis turns up
Two findings from one engagement, anonymised. Numbers appear only after the owner's written yes.
Payments failing at the approval step
Checked: every step from store visit to paid order, in the store's records.
Pattern: most failed payment attempts stopped at the same step: the buyer's approval, where a PIN or OTP is typed or a UPI app asks for a tap. That changes what gets fixed first.
Status: a short brief for the store's developer, each fix with a one-rupee test payment. Not yet built. Results are not in yet.
Dealer leads past the download window
Checked: the ad account, read-only: spend, leads, pages and tracking code.
Pattern: a large share of the leads recorded on the ad account were already older than Meta's download window, the period after which a lead can no longer be pulled from the platform. Whether anyone had saved them is not known.
Status: a register of who holds each login, page and tracking code now exists, gaps marked. Whether the old leads were recovered is not measured. Results are not in yet.
Services
Four ways I help you win more customers
All four live inside the three ways to work together. Nothing is sold alone.
Go-to-market and marketing plan
Who to sell to first, what to say, which channels, in what order.
Moves: qualified enquiries, trials or orders.
Funnel analysis
Every step from first contact to sale, read in your own records.
Moves: conversion at each stage.
Customer acquisition
Which channels your buyers actually use, and what each should cost.
Moves: cost to win one customer, and payback (months to earn it back).
Conversion rate optimisation (CRO)
More of your visitors, enquiries and trial users take the next step.
Moves: conversion at the step we chose.
Your team or agency builds it. I write the brief and check the result against the number.
Funnel calculator
See where your funnel leaks
Pick the funnel closest to yours.
Your numbers
Example numbers
Estimate
New customers a month
Today16
At your targets42
First-year value won a month
Today₹24,00,000
At your targets₹63,00,000
Cost per new customer
Today₹9,375
At your targets₹3,571
Where the gain comes from
- Enquiry to real conversation58%Most of the gain sits here
- Conversation to quotation19%
- Quotation to order23%
Estimate. Every target hit: 16 to 42 new customers a month. 58% of the gain sits in enquiry to real conversation.
How the estimate works
Customers equal the top of the funnel times every stage rate. A diagnosis then finds what each fix costs.
Commitments
Who does the work
Me
- Read your records
- Rank the leaks by cost
- Write the plan, briefs, pass marks
- Check the result against the number
The brief goes to them. The result comes back to me.
Your team or agency
- Build the pages
- Run the ads
- Post the content
- Carry out the fixes
I do not run ads, build pages or post content, and the price reflects that.
What you can hold me to
- Measure first, then plan.
- Budget follows proof.Spend rises only after a test passes.
- Bad news first.
- Every number labelled.Verified, reported, estimated or not measured.
- A test that could prove me wrong.
- You own every account.Ads, analytics, pages and data in your name.
- Decisions in writing.Who decided, who owns it, when due.
About
Who you will work with
I am Rishi Jain, a fractional CMO: a part-time head of marketing for a company that does not need a full-time one yet.
Before marketing I ran a factory in Agra: costs, machines, a team, bank limits, customers whose season date could not move. So I read a business from both sides of the table, the making and the selling, in the numbers an owner respects: cost, margin, stock, spend, orders.
Based in Agra, working with companies across India. I work alone: you deal with me from the first call to the last report.
- Education
- B.Tech, Mechanical Engineering, IIT Kanpur
- Training
- Summer at Tata Steel, Jamshedpur. Industrial training at an Agra foundry making castings for Indian Railways.
Journey
How I got here
2006
Engineering
B.Tech in Mechanical Engineering at IIT Kanpur. A summer at Tata Steel in Jamshedpur, the first time I saw a plant run at full scale.
2007
The foundry
Industrial training at an Agra foundry casting parts for Indian Railways. The tolerance is fixed, and a rejected batch is expensive.
2007 to 2025
The factory
I co-founded an engineering factory in Agra and ran it: quotes, machines, payroll, bank limits, and customers whose season date could not move. I learned what a product costs before anyone spends a rupee selling it.
2016
Marketing
Alongside the factory, I started advising founder-led businesses on their marketing: jewellery, food, salons, healthcare, kidswear and apps. My wife's agency did the execution. The same pattern kept showing up: most did not have a traffic problem. They had a leak.
2026
Fractional CMO
Today I do one job. I find where your funnel loses customers, write the plan, and your team runs it. I check the result against the number.
FAQ
Straight answers before you book
Have you worked with B2B SaaS companies?
Not yet. My work so far is with online stores, marketplaces, consumer-goods makers and their dealers. The leaks look alike: a demo request left two days leaks like an enquiry nobody calls back.
Fractional CMO, agency or full-time hire: what is the difference?
A part-time head of marketing. I set the plan, write the briefs, direct your team or agency, and grade the work in writing. An agency runs channels. A full-time CMO costs a full-time salary.
Do you use AI on my work?
Yes, for speed. AI research, analysis and production are included in every price, no extra line items. I check every number and sign every recommendation. Your data never crosses into another client's work.
Do you guarantee results?
No. I guarantee the diagnosis and the delivery dates: a deliverable more than five working days late, solely my fault, earns a 10% service credit. Revenue depends on how fixes are carried out, and I say that before you pay.
What happens after the 30 days?
You keep every document: baseline sheet, leak report, briefs, 90-day plan. Your team runs it; at day 45 we check the pulse. Then three options: alone, with me in Growth Advisory, or the full mandate. Alone is a fine answer.
Contact
Book a free 30-minute funnel review
One tap opens WhatsApp, message written. Type, or hold the mic and talk me through it. I read and listen to everything myself.
Book a free 30-minute funnel reviewYou will see the message before it sends.
I reply in the chat myself. English or Hindi.
The call is free, and you decide afterwards, in your own time.
हिंदी या English, जो आपको आसान लगे।
- Emailrishijain.me@gmail.com
- WhatsApp+91 96277 74488Open WhatsApp