Two seats·90-day mandate·for the business that is already healthy
Full Fractional CMO
For the business that is already healthy and wants to win. The mandate is a written 90-day agreement: I own the marketing decisions and get graded on them monthly. Budget, agencies, briefs, the dashboard, the season.
For product companies that have outgrown advice, and manufacturers putting their own brand into the market.
₹1,00,000
- per month
- 90-day non-cancellable mandate
- GST additional
- Renews at ₹1,50,000, written in at signing
- Locked until 1 March 2027
- Two seats
Right for
- You already sell.
- Someone on your side can carry out the fixes.
- One owner answers for the number.
- Already healthy, or a manufacturer building a consumer or trade brand.
- Agencies in place, or a mandate to hire them.
- A marketing budget of roughly ₹10 lakh a month, reachable inside the mandate.
Wrong for
- Anyone who wants campaigns run.
- A budget controlled by someone who has not agreed to this.
- A business still leaking. The Leak Map comes first, and I say so before you pay.
- Leather brands.
The first step is the free 30-minute funnel review. I come back with what your mandate should contain, or the honest answer that the map comes first.
The gate
What 'healthy' means, so you can check it yourself
- Money on each order after marketing costs, two months running.
- Returns no higher than is normal for your category.
- Customers who come back for the product itself, counted honestly.
- One named owner who gets things done.
- Numbers reconciled, with a basic dashboard live.
If these are not true, growth is not what you should be buying yet. Better to find that out free on the first call than in month two.
Before signing, at no charge, I also check the few things that quietly end mandates in month two. It protects both sides.
The mandate
Ninety days, in three parts
Days 1 to 30
Diagnose
The Leak Map at full depth, billed as month one. For a manufacturer with no funnel yet, this month maps the category, the channel economics and the launch sequence. First board report at day 30.
Days 31 to 60
Direct
Agency selection or re-brief. Budget allocated. Dashboards defined, and built by your team. The season plan written. Experiments live with owners against them.
Days 61 to 90
Prove
The third board report shows measured movement with my confidence stated, and prices the renewal on that evidence, not on how the quarter felt.
Specification
What you actually receive
Shaped with the owner, not sold off a shelf. Deliverables can be added. Published prices stay as published.
Open the full table
| Deliverable | What it contains | Frequency |
|---|---|---|
| Decision rights, in writing | Budget allocation, agency selection and firing, brief approval, dashboard definition, hiring recommendations. Named in the mandate, not implied. | At signing |
| The season plan | The year as an athlete's calendar: the sprints, meaning festive windows, launches, trade fairs and marketplace events, and the long base between them, with budget and stock decided ahead of each. | Quarterly |
| Competitive and category watch | Pre-season research, kept current: your rivals' live ads, price moves, launches and listings, and where the category is going. Read into every board report. | Monthly |
| The daily read | My own tools read your dashboards every morning through each platform's official connection. Once a week I check your rivals' live ads in Meta's public ad library. I read what is flagged, so nothing waits for the monthly call. What enters these tools stays yours and never touches another client's work; that is written into the mandate. | Daily; rivals weekly |
| Scheduled sessions | Up to six a month: four growth, one board or owner, one agency review. Extra sessions ₹15,000. | 6 × monthly |
| Board report and forward plan | Numbers reconciled and honest, written for your board or promoter group. Bad news first. Estimates labelled. My own misses included. | Monthly |
| Agency Scorecard | Each agency graded in writing across volume, honesty, brief adherence and responsiveness, worded so you can forward it to them unedited. | Monthly |
| Site visits and the team | Factory walks, market visits and time with your team on the floor, not on a call. Included in the mandate. Outside Uttar Pradesh, travel is at cost, agreed before each trip. | 2 × quarterly |
| Agency selection | Up to three candidates per slot, briefed, compared and recommended against your actual constraint. | As needed |
| Dashboard definition | What gets measured, how it is calculated, and who owns each number. Written once, then defended. Your team builds it. | Days 31 to 60 |
Replies between sessions: next business day. Revisions: one cycle per report. Scope: one brand, one market per mandate; a second brand is a second engagement. Those terms are in the contract rather than the hope.
Boundaries
What this is not
- Never execution: I direct agencies and grade their work. I do not become one.
- Not a full-time CMO. You are buying judgment and accountability, not attendance.
- Not two brands. One brand, one market. Splitting attention is how mandates fail quietly.
- Not for a business still leaking. That is the Leak Map, and I will say so.
- No leather brands, ever. Jewellery only after an overlap check against existing clients.
Tell me about the business first
One tap opens WhatsApp with the message written. Add a line about the business, or hold the mic and talk me through it. I read and listen to everything myself.
Mandates at this level are shaped with the owner and the board, never sold off a page. We start with the free 30-minute funnel review, and I come back with what your mandate should contain, or the honest answer that the map comes first.
Two seats. If both are full I will say so rather than stretch.
Book a free 30-minute funnel reviewYou will see the message before it sends.