Full Fractional CMO — ₹1,00,000/month

The mandate

Ninety days, in three parts

Days 1–30DiagnoseThe Sprint instrument at full depth, billed as month one and never sold separately first. For a pre-launch manufacturer with no funnel yet, this month maps the category, channel economics and launch sequence instead. Board report #1 lands at day 30.
Days 31–60DirectAgency selection or re-brief. Budget allocated. Dashboards installed and defined. Experiments live with owners against them.
Days 61–90ProveBoard report #3 shows the delta as measured movement with stated confidence — and prices the renewal on that evidence rather than on how the quarter felt.

Before any of that, the Brand-Readiness Screen. Free, pre-sale, about thirty minutes. It checks the six things that kill these engagements in month two, and I would rather find them before you pay.

Specification

What you actually receive

Shaped with the CEO, not sold off a shelf. Every engagement here is customised to what you and your board actually need. The schedule below is the baseline I shape from — deliverables can be added to fit your situation. Published prices stay as published.

See the full deliverables schedule

Deliverables schedule Operator tier · rev. 31 Aug 2026

Deliverable	What it contains	Frequency
Decision rights, in writing	Budget allocation, agency selection and firing, brief approval, dashboard definition, hiring recommendations. Named in the mandate, not implied.	At signing
Brand-Readiness Screen	OEM and distributor agreements that could block a consumer brand, who actually controls the budget including family veto, six months of working capital, trademark and IP ownership, regulated-category flags, dealer-channel conflict.	Pre-sale, free
Scheduled sessions	Up to six a month: four growth, one board or CEO, one agency review. Extra sessions ₹15,000.	6 × monthly
Board report and forward plan	Numbers reconciled and honest, written for your board or promoter group. Bad news first. Estimates labelled.	Monthly
Agency Scorecard	Each agency graded in writing across volume, honesty, brief adherence and responsiveness — worded so you can forward it to them unedited.	Monthly
Site visits	Factory walks and market visits across the UP belt. Counted inside the delivery cap, not billed as extras.	2 × quarterly
Agency selection	Up to three candidates per slot, briefed, compared and recommended against your actual constraint.	As needed
Dashboard definition	What gets measured, how it is calculated, and who owns each number. Written once, then defended.	Days 31–60

Delivery cap: five working days a month, total. Async: next business day. Revisions: one cycle per report. Scope: one brand, one market per mandate — a second brand is a second engagement.

Those caps are in the contract rather than the hope. A mandate that pretends my time is unlimited is one that quietly degrades in month four.

Boundaries

What this is not

Never execution. I direct agencies and grade their work. I do not become one.
Not a full-time CMO. Five days a month, published. You are buying judgment and accountability, not attendance.
Not two brands. One brand, one market. Splitting attention is how mandates fail quietly.
No leather brands, ever. Jewellery only after an overlap check against existing clients.

Tell me about the business first

Mandates at this level are shaped with the CEO and the board, never sold off a page. So start by sending me the basics on WhatsApp — type them, or hold the mic and talk for a minute. I read and listen to everything myself. Then we do the free thirty-minute Readiness Screen, and I come back with what your mandate should actually contain.

Send details or a voice note on WhatsApp Or start with the free Outside Look

Two seats. If both are full I will say so rather than stretch.