Research notes · for the founder doing ₹1–50 crore
Each note takes one thing that is trending, researches it properly, and ends with what a brand your size should do on Monday. Numbers with their sources. No hype. If the honest answer is “ignore this for a year”, that is what the note will say.
The notes
25 Sep 2026 · Compliance · Shopify
The e-commerce rules amendment of 9 September 2026, read against the 2020 text clause by clause. Most of the checklist has been law since July 2020. The new list is short, and one item needs a price record you start in December. A tickable 32-item checklist, the unsettled table, and 41 sources.
3 Sep 2026 · Paid media · AI
Self-serve opened on 31 August at ₹725 a day. The arithmetic nobody has published, the four gates to pass before you open the account, and the cheaper moves that come first. Ten research threads, 39 sources, seven visuals and a calculator.
How a note is made
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